BuzzFeed founder Jonah Peretti
“listed some of the reasons behind sharing:
People share heart warming stories, such as a picture of a card written by a child to his adoptive father;
People share to affirm messages about identity, the reason why many left-handed people chose to share a list of the worst things for left-handed people;
People share content that captures the moment, that “publishes into the Zeitgeist”;
“Animals are not about animals, animals are about being human,” Peretti said, explaining why people share cute dog pictures’
People share very human stories;
People like nostalgia;
People share stories on human rights – “as they make you look good”.”
via 6 lessons from BuzzFeed as it launches in the UK | Media news | Journalism.co.uk.
Jonah Berger says:
More external links:
Slideshare deck – Why we share
Berger: Viral’s Secret Formula
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