New Story Studio’s content-rich websites bring in many thousands of enquiries to UK-based services businesses, cost effectively.
Our clients, typically, are established services businesses (law, professional services, construction etc) that recognise that their digital marketing should be providing a better return on investment.
Our magazine-style websites are built to a high technical specification – they are SEO (and AI-search) ready – and are compatible with New Story Studio’s lead generation system.

Pictured: A new responsive Enhanced Lead Generation Website for HMB law firm (hmbsolicitors.co.uk)

Pictured: A new responsive Enhanced Lead Generation Website for the London Architectural Stonemasonry team (londonarchitecturalstonemasonry.co.uk)
Sectors that we work with, inc.
Pricing, packages and ROI
Every project is different, so prices vary.
For a complete bespoke website, that can include:
- Research and strategy
- Design and build
- Content creation
- Optimisation for search engines
We charge between £1k to £100k+.
Contact us for your quote.
For larger businesses, the standard advice is to invest between 5-15% of annual revenue into marketing.

Pictured: A new website for a trade association / food safety campaign (egginfo.co.uk)
Website pricing
As every project is different, the prices below are estimates, for illustrative purposes.
Our websites are designed to bring in valuable enquiries and new business, to lower the cost of customer acquisition.
Contact us for a free, personalised quote. All prices exclude VAT. Website sizes include:
Small
- 1-50+ pages
- Research and strategy
- Content creation, editing and messaging
- Bespoke design
- Website built to a high technical standard, to be compatible with search engines and AI search
- Basic SEO (search engine optimisation) applied to the website content as standard
- Bespoke usability (UX).
- Bespoke conversion rate optimisation (CRO)
- Compatible with New Story Studio’s lead generation system, as standard
- Marketing advice and guidance, if required
- Open source technology (WordPress), so the client is not tied to New Story Studio. Files can be exported
- A “turnkey solution” – we’ll design, build, manage and maintain the whole thing for you. Although we prefer to work closely with clients, where possible
- Peace of mind security and maintenance coverage – if anything breaks, we’ll fix it
Medium
- 50-200+ pages
- Research and strategy
- Content creation, editing and messaging
- Bespoke design
- Website built to a high technical standard, to be compatible with search engines and AI search
- Basic SEO (search engine optimisation) applied to the website content as standard
- Bespoke usability (UX).
- Bespoke conversion rate optimisation (CRO)
- Compatible with New Story Studio’s lead generation system, as standard
- Marketing advice and guidance, if required
- Open source technology (WordPress), so the client is not tied to New Story Studio. Files can be exported
- A “turnkey solution” – we’ll design, build, manage and maintain the whole thing for you. Although we prefer to work closely with clients, where possible
- Peace of mind security and maintenance coverage – if anything breaks, we’ll fix it
Large
- 200-1000+ pages
- Research and strategy
- Content creation, editing and messaging
- Bespoke design
- Website built to a high technical standard, to be compatible with search engines and AI search
- Basic SEO (search engine optimisation) applied to the website content as standard
- Bespoke usability (UX).
- Bespoke conversion rate optimisation (CRO)
- Compatible with New Story Studio’s lead generation system, as standard
- Marketing advice and guidance, if required
- Open source technology (WordPress or Drupal), so the client is not tied to New Story Studio. Files can be exported
- A “turnkey solution” – we’ll design, build, manage and maintain the whole thing for you. Although we prefer to work closely with clients, where possible
- Peace of mind security and maintenance coverage – if anything breaks, we’ll fix it
Peace-of-mind coverage
After your website is built, it’s protected by our peace-of-mind coverage. After the first year, an annual fee is charged to provide clients with peace of mind hosting, security and maintenance coverage – “if anything breaks, we’ll fix it”.
As every project is different, the yearly fees below are estimates. All prices exclude VAT. Examples of yearly fees:
Small
- Peace-of-mind hosting, security and maintenance coverage – “if anything breaks, we’ll fix it”.
Medium
- Peace-of-mind hosting, security and maintenance coverage – “if anything breaks, we’ll fix it”.
Large
- Peace-of-mind hosting, security and maintenance coverage – “if anything breaks, we’ll fix it”.
Recommended optional extra: New Story Studio’s lead generation system
Our websites can be purchased as a stand-alone product, but their full value is unlocked by plugging them into New Story Studio’s managed lead generation system. The system is designed for established services businesses that require enquiries, and understand the importance of lowering the cost of customer acquisition.
Many businesses tend to think of their websites as an exercise in graphic design or technology. But graphic design or tech on its own does not bring in customers. Successful firms have a system.
New Story Studio’s managed lead generation system powers business growth by raising awareness of your firm, then propelling customers along a marketing funnel.

Pictured: A feedback loop illustration – part of New Story Studio’s lead generation system
