Theories – Social media thoughts:
Management Secrets of the Grateful Dead
Marketing plans by digital media ‘experts’ satirised:
http://www.newyorker.com/humor/2009/10/19/091019sh_shouts_weiner
Tools – Coporate blogging hints and tips:
http://socialmediab2b.com/2010/02/how-to-setup-a-b2b-corporate-blog/
Theories – Seth Godin, very clever:
http://sethgodin.typepad.com/seths_blog/
Theories – Intellectual property ideas, 1994:
http://www.wired.com/wired/archive/2.03/economy.ideas_pr.html
Content – the impact of digital on writers:
http://susiebright.blogs.com/susie_brights_journal_/2009/12/the-season-of-freakin-out.html
Content – reader creates free index for Seth:
Theory – audiences
http://en.wikipedia.org/wiki/Levy_flight
Content – Brady Haran’s videos.
I worked with Brady during the BBC Local TV trial a few years ago. He was always great at making videos – and he’s got a hit on his hands with his videos about science etc, in partnership with the University of Nottingham. He’s recently created a blog about his work – a good idea as he’s maximising routes to content – he’s creating posts that allow new people to reach his high quality video in new ways – through top fives’ etc.
http://periodicvideos.blogspot.com/