Theories – Social media thoughts:

Management Secrets of the Grateful Dead

Marketing plans by digital media ‘experts’ satirised:

http://www.newyorker.com/humor/2009/10/19/091019sh_shouts_weiner

Tools – Coporate blogging hints and tips:

http://socialmediab2b.com/2010/02/how-to-setup-a-b2b-corporate-blog/

Theories – Seth Godin, very clever:

http://sethgodin.typepad.com/seths_blog/

Theories – Intellectual property ideas, 1994:

http://www.wired.com/wired/archive/2.03/economy.ideas_pr.html

Content – the impact of digital on writers:

http://susiebright.blogs.com/susie_brights_journal_/2009/12/the-season-of-freakin-out.html

Content – reader creates free index for Seth:

http://forrester.typepad.com/groundswell/2010/04/linchpindex-the-missing-index-for-seth-godins-linchpin.html

Theory – audiences

http://en.wikipedia.org/wiki/Levy_flight

Content – Brady Haran’s videos.
I worked with Brady during the BBC Local TV trial a few years ago.  He was always great at making videos – and he’s got a hit on his hands with his videos about science etc, in partnership with the University of Nottingham. He’s recently created a blog about his work – a good idea as he’s maximising routes to content – he’s creating posts that allow new people to reach his high quality video in new ways – through top fives’ etc.

http://periodicvideos.blogspot.com/