This quarter, we explored how AI is influencing creativity and changing the dynamics of content strategy and digital marketing.
Key themes include the impact of language models on creativity (Google is displaying a lot of AI generated images of the Hawaiian singer Israel Kamakawiwoʻole, example pictured), the evolution of SEO to accommodate AI, and reflections on digital trends and human behaviour.
A few of our favourite links
Link: Is the Web Eating Itself? – Heather Ford explores whether digital content creation is becoming too self-referential, highlighting the challenges this could pose for marketing authenticity.
Quote: “Perfect information does not lead to perfect markets – but it’s going to destroy a lot of established organisations along the way.” – Source
Concept: SEO strategies are shifting as AI introduces “hallucinations” into content. Marketers are being prompted to rethink search optimisation in the context of non-factual AI content. Find out more
Selected links
- 21 Dec 2023: “An optimist could believe that LLMs could act as a global creative brainstorming session – distorting and bending information leading to the accretion of new layers of knowledge, ideas and connections.” – Read more
- 21 Dec 2023: “LLMs are going to transform human creativity. Not with glossy content but by being so weird they will force humans to confront and reflect on the heights and depths of human weirdness and creativity.” – Read more
- 20 Dec 2023: Statistically plausible Beatles – Read more
- 10 Dec 2023: “Is the Web Eating Itself?” – Find out more
- 6 Dec 2023: Hands-on with Gemini: Interacting with multimodal AI (not available in the UK yet). – Read more
- 3 Dec 2023: Next step is to SEO for hallucinations. – Read more
- 25 Nov 2023: “Perfect information does not lead to perfect markets – but it’s going to destroy a lot of established organisations along the way.” – Read more
- 19 Nov 2023: “A toddler has a life & learns language to describe it. An LLM learns language but has no life of its own to describe… What we say is not weighted by probability alone but is given heft & colour by our wish to share our lives” – Read more
- 6 Nov 2023: Frank Sinatra – Where Is My Mind (Pixies) AI Cover – very listenable! – Find out more (Youtube track has been removed)
- 22 Oct 2023: Artnet don’t have a TikTok account? What would have happened if Ben Davis posted his review via TikTok? The reception to his review would have been different? – Read more
Summary
In this quarter, the focus was predominantly on the intersection of AI and creativity, with discussions highlighting how technology is reshaping both digital marketing and human creativity.
See also
Get in touch
We help a wide range of businesses with their digital marketing challenges.
If your firm needs support, do get in contact. Email Ciaran here.