The extended mind book cover
Published On: January 1, 2022Last Updated: October 11, 2024By

Some of our favourite content from the last quarter of 2021.

We cover a range of topics relevant to digital marketing, user behaviour, and content strategy, focusing on the interplay between technology and human interaction. Highlights include discussions on behavioural change, content optimisation, and the role of social media in influencing audience perception.

Our favourite links

Link: A chat about maps and the evolving role of paper maps—from utility to branding.

Quote: “In fact, it’s better for Amazon if legitimate businesses don’t stand a chance. In the same way Amazon wants to turn all work into gig jobs, it wants to turn running a business into a gig job. That way it can walk off with all the spoils.” Read more

Concept: **The Extended Mind Theory**: Cognitive scientist Annie Murphy Paul discusses how human cognition is not confined to the brain but extends into the body, environment, and other people. This concept has implications for designing user experiences that leverage external tools and social dynamics. Read more

Selected links

  • 31 Dec 2021: A chat about maps with @MrMappy. They discuss how information is organised and the changing role of the paper map, shifting from a utility tool to a branding instrument. Read more.
  • 31 Dec 2021: The role of groups in encouraging behaviour change: Freemasonry behind Auld Lang Syne arm-linking at New Year, study reveals. Read more.
  • 24 Dec 2021: Optimising language for desire, choice, and how categories and bias influence decision making. Read more.
  • 11 Dec 2021: Keanu Reeves on the “legacy feeling” of caring about what’s real or virtual. Read more.
  • 4 Dec 2021: “In fact, it’s better for Amazon if legitimate businesses don’t stand a chance. In the same way Amazon wants to turn all work into gig jobs, it wants to turn running a business into a gig job. That way it can walk off with all the spoils.” Read more.
  • 4 Dec 2021: “Deep Dreams is an AI generated podcast with nonsensical stories to help you fall asleep to a soothing voice. Let your robotic overlords whisper comforting sweet nothings straight into your subconscious. What could go wrong?” Read more.
  • 1 Dec 2021: “Essentially social media content is straight-up energy transmissions. You’re receiving my energy through the phone.” Read more.
  • 7 Nov 2021: “… human cognition relies on our bodies, other people, and the material world.” Annie Murphy Paul on The Extended Mind. Read more.
  • 6 Nov 2021: A list of project warning signs for organisations and managers. If opportunity is found in uncertainty, embrace it or move on. Read more.
  • 9 Oct 2021: Sir Tim Berners-Lee and the BBC stage a coup to rescue our data from Facebook. Read more.
  • 7 Oct 2021: Fascinating question on personality traits and openness to experience in relation to window preference. Read more.

See also

Get in touch

Digital strategy consultantWe help a wide range of businesses with their digital marketing challenges.

If your firm needs support, do get in contact. Email Ciaran here.


Subscribe to the newsletter

Subscribe for digital marketing hints, tips, ideas and info. Your information will not be sold or shared.