Explore the top links our team has shared from January to March 2020.

This compilation includes insights into digital marketing, content strategy, user experience, and the impact of new technologies.

A few of our favourite links

Link: The biggest flaw of NPS: “We Can’t Reduce User Experience To A Single Number” – A critical analysis of the NPS framework, highlighting its limitations for understanding complex user behaviours.

Concept: The growing role of refill services: Unilever-backed Loop is pioneering a new way to deliver refills of staple goods directly to households, encouraging sustainable consumer habits. Learn more

Concept: Prototyping with Arduino is gaining traction as businesses seek rapid, low-cost solutions to test new ideas. It’s a trend that marketing managers should be aware of when thinking about tech collaborations. Find out more

Selected links

• 31 March 2020: Faunhub + Tiktok + choreography & lipsyncing to political speeches. Shows creative ways of using TikTok for unexpected content delivery. Read more.
• 25 March 2020: Soothing music shared by YoYo Ma, Steve Martin, and Anthony Hopkins during lockdown. Highlights the role of content that comforts in times of crisis. Read more. Steve Martin Anthony Hopkins
• 25 March 2020: Prototype using Arduino demonstrates the potential of DIY tech for businesses. Useful for understanding how low-cost solutions can drive innovation. Find out more.
• 25 March 2020: Big surge in interest in freezing eggs. A snapshot of how changing circumstances affect personal and health-related decisions. Read more.
• 24 March 2020: Design category conventions discussed. A useful discussion for marketing managers dealing with the visual aspects of user experience. Read more.
• 16 February 2020: Unilever-backed Loop launches an ambitious bid to deliver refills of staple goods. Demonstrates the growing trend in sustainability-focused services. Read more.
• 5 February 2020: Viewing in 2020, interior shots in media are taking on an ominous edge. Insight into how our perception of visual storytelling changes over time. Read more.
• 30 January 2020: The biggest flaw of NPS: “We Can’t Reduce User Experience To A Single Number.” A critical piece for marketing managers relying on NPS. Read more.
• 30 January 2020: Facebook’s concentrated power analysed: “Roughly 2.89 billion people now use one app owned by the company.” Highlights the potential risks of market consolidation. Read more.
• 9 January 2020: The Tyranny of Metrics – an important read for managers to understand the pitfalls of over-relying on metrics. Find out more.

Summary

During the first quarter of 2020, there was a noticeable interest in topics around societal shifts, digital behaviours, and how technology is being leveraged to create new solutions. Many of the links reflect a focus on adaptability and the critical reassessment of commonly used frameworks and strategies.

See also

• About Us
• Contact