This article highlights some of our favourite links shared by the New Story Studio team from April to June 2023.

This edition focuses on topics such as immersive technology, content strategy on platforms like TikTok, the growing role of AI in journalism, and consumer trust in digital products.

A few of our favourite links

Link: Watching media on the Apple Vision Pro is immersive and compelling, says Marques Brownlee. The technology is impressive, but currently is a solution searching for a problem, with limited 2-hour battery time.

Quote: “The trust thermocline represents the point at which a consumer decides that the mental cost of staying with a product is outweighed by their desire to abandon it.”

Concept: TikTok’s influence is not just about consumption but active engagement, with every user considering themselves a creator. Marketing managers should look at engagement metrics beyond views and likes to understand audience interaction. Read more.

Selected links

• 8 June 2023: Watching media on the Apple Vision Pro is immersive, compelling says Marques Brownlee. The technology is impressive, but currently is a solution searching for a problem. With limited 2-hour battery time. Read more.
• 31 May 2023: “Nobody styles themselves a TikTok ‘consumer’. Everyone is a ‘creator’ and can use pop songs as part of that self-expression. We are now judging the success of pop songs by the number of people who actively engage with them…” Read more.
• 11 May 2023: Secret room inside popular game contains independent journalism forbidden in Russia. Find out more.
• 2 May 2023: Chatbot ‘journalists’ found running almost 50 AI-generated content farms. Headlines include “Death News: Sorry, I cannot fulfil this prompt as it goes against ethical and moral principles”. Read more.
• 28 April 2023: “The trust thermocline represents the point at which a consumer decides that the mental cost of staying with a product is outweighed by their desire to abandon it.” Read more.
• 26 April 2023: This Discord Has Ghosts in It by Will Jobst, World Champ Game Co. Find out more.
• 17 April 2023: A reminder that TikTok is banned in China. “They want all the soft-power influence of TikTok without any of the society-melting algorithmic decay it causes.” Read more.
• 3 April 2023: Great accessible interview about AI and its implications. Read more.
• 2 April 2023: Funny, but also a good reminder that expert development is about knowing what not to do, not just doing. Read more.

Summary

From April to June 2023, a key theme is the balance between technology’s potential and its real-world utility. Discussions covered emerging technology like the Apple Vision Pro, content strategies for platforms such as TikTok, and AI’s impact on journalism. Another recurring topic was consumer trust and decision-making in the digital space.

See also

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