Pictured: The image is AI generated (see below).

New Story Studio celebrated its tenth birthday near the end of 2024.

Thank you to every client, and everyone we’ve worked with along the way.

Predictably, ten years goes fast. It’s been a lot.

It’s compulsory in these types of posts to mention what has been learnt / what the passing of time has emphasised.

I’ll try to keep it brief. When I’m advising clients, I’ve noticed that recurring themes include:

• Without a strategic basis, marketing content will often be ineffective. This is because messaging / content / websites are strategic.
• Marketing and communications can be dismissed as unimportant within a company, but then cause major internal conflict. This is because effective marketing messages tend to have a basis in the beliefs and direction of an organisation (they’re strategic!).
• It takes time to reveal product to market-fit.
• Time is also a good editor.
• The digital marketing space is volatile, there’s little certainty. Approaching with an experimental mindset is usually more useful than demanding rigidity.
• Ignorance breeds confidence.

And inside the company, I’m still learning. Three key elements are:

• The importance of building systems and a systematic approach.
• How the combination of story + marketing system magnifies impact.
• Accountability as a super-power. When New Story Studio’s work can be directly linked to business results, the client-agency relationship is healthier and happier.

Also, here’s a thing: The image at the top of the page is AI generated. If you look closely you’ll see faint traces of New Story Studio’s old logo (circa 2016). This logo appeared unbidden. We didn’t ask for it to appear in the image. This indicates that New Story Studio’s content has been ingested by the current transformative technology, large language models (“AI”). It’s a reminder that…

Change is the only constant.

If you’d like to chat about adapting your company’s marketing to these changing times, do get in touch.

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