Marissa Mayer - photo by Jolie O'Dell -

Marissa Mayer – photo by Jolie O’Dell –

When Marissa Mayer took charge at Yahoo, she looked to develop popular mobile apps.

According to this profile of Mayer, her survey revealed that popular activities on smartphones, include:

Making calls
Checking weather reports
Stock quotes
Sports scores
Entertainment news
Share photos
Group communication (social networking)
Web browsing / research

Perhaps not a list packed with earth-shattering revelations, but a handy summary if you’re ever in need of such-a-thing.


comScore have been looking at how people in the UK use their smartphones.

Published On: August 31, 2013By

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