I’m using Smartphone penetration as an indication of technological advancement… so be warned, it’s just an indication…

Source: TomiAhonen Consulting Analysis from Mary Meeker & Informa data, and UN population statistics, April 2013.

Rural school girl, San Augustine County, Texas  (LOC)

 

 

Smartphone Penetrations in countries that have over 6 million smartphones in use:

COUNTRY . . . POPULATION . . . SMARTPHONES . . . SMARTPHONES PER CAPITA

Hong Kong . . . . . 7 . . . . . . . . . . . . . . . 6 . . . . . . . . . . . . . . . . 85%

(Note: Singapore and Macau track very close to Hong Kong)

Sweden . . . . . . . 9 . . . . . . . . . . . . . . . 8  . . . . . . . . . . . . . . . . 85%

(Note: Finland, Norway, Denmark and Iceland track very close to Sweden)

Australia . . . . . 22 . . . . . . . . . . . . . . 16  . . . . . . . . . . . . . . . . 72%

(Note: New Zealand tracks very close to Australia)

South Korea  . . 48 . . . . . . . . . . . . . . 32 . . . . . . . . . . . . . . . . 66%

Japan . . . . . . . 126 . . . . . . . . . . . . . . 78 . . . . . . . . . . . . . . . . 62%

UK. . . . . . . . . . . 62 . . . . . . . . . . . . . . 35 . . . . . . . . . . . . . . . . 56%

(Note: Ireland tracks very close to UK)

Netherlands . . . 17 . . . . . . . . . . . . . . . 9 . . . . . . . . . . . . . . . . 54%

(Note: Switzerland and Austria usually track hear Netherlands)

USA . . . . . . . . 320 . . . . . . . . . . . . . 172  . . . . . . . . . . . . . . . . 54%

Saudi Arabia . . 28 . . . . . . . . . . . . . . 15 . . . . . . . . . . . . . . . . 53%

(Note: UAE, Kuwait, Bahrain and Qatar track usually well ahead of Saudi Arabia)

Canada . . . . . . 34 . . . . . . . . . . . . . . 15 . . . . . . . . . . . . . . . . 44%

France . . . . . . . 63 . . . . . . . . . . . . . . 26 . . . . . . . . . . . . . . . . 41%

Malaysia . . . . . 29 . . . . . . . . . . . . . . 12 . . . . . . . . . . . . . . . . 41%

Spain . . . . . . . . 46 . . . . . . . . . . . . . . 18 . . . . . . . . . . . . . . . . 39%

Italy . . . . . . . . . 61 . . . . . . . . . . . . . . 19 . . . . . . . . . . . . . . . . 31%

Taiwan . . . . . . . 23 . . . . . . . . . . . . . . . 7 . . . . . . . . . . . . . . . . 30%

Germany . . . . . . 82 . . . . . . . . . . . . . . 25 . . . . . . . . . . . . . . . . 30%

Brazil . . . . . . . . 201 . . . . . . . . . . . . . 55 . . . . . . . . . . . . . . . . 27%

Argentina . . . . . . 42 . . . . . . . . . . . . . 11 . . . . . . . . . . . . . . . . 26%

Poland . . . . . . . . 38 . . . . . . . . . . . . . . 9 . . . . . . . . . . . . . . . . 23%

South Africa. . . . 52 . . . . . . . . . . . . . 11 . . . . . . . . . . . . . . . . 21%

Thailand . . . . . . . 71 . . . . . . . . . . . . . 14 . . . . . . . . . . . . . . . . 20%

China . . . . . . . 1,482 . . . . . . . . . . . . 270 . . . . . . . . . . . . . . . . 18%

Turkey . . . . . . . . 75 . . . . . . . . . . . . . . 13 . . . . . . . . . . . . . . . . 17%

Philippines . . . . . 96 . . . . . . . . . . . . . . 15 . . . . . . . . . . . . . . . . 16%

Russia . . . . . . . . 147 . . . . . . . . . . . . . . 22 . . . . . . . . . . . . . . . . 15%

Mexico . . . . . . . 117 . . . . . . . . . . . . . . 15 . . . . . . . . . . . . . . . . 13%

Indonesia . . . . . 247 . . . . . . . . . . . . . . 27 . . . . . . . . . . . . . . . . 11%

Egypt . . . . . . . . . 84 . . . . . . . . . . . . . . . 7 . . . . . . . . . . . . . . . . . 8%

India . . . . . . . 1,261 . . . . . . . . . . . . . . 44 . . . . . . . . . . . . . . . . . 3%

Source: TomiAhonen Consulting Analysis from Mary Meeker & Informa data, and UN population statistics, April 2013

This data may be freely shared

So when we add the ‘usual suspect’ smaller countries like Singapore, Finland, New Zealand, Switzerland etc, we get 22 countries already where smartphone penetration rate is past 50% per capita. And by now, April of 2013, we have just about 10 countries where there is a smartphone for three quarters of the population – Hong Kong, Macau, Singapore, Sweden, Finland, Denmark, Norway, Iceland, Australia and New Zealand.

Previously (but not verified by these Mary Meeker numbers) we also heard that the UAE had passed 75% smartphone penetration by early 2012, so we should also have Bahrain, Kuwait and Qatar with more than 75% smarpthone penetration, so very likely the count is 14 (mostly small, and obviously very affluent) countries.”

via Communities Dominate Brands: Rare National Smartphone Market Data via Mary Meeker – Analyzed further and reported also Per Capita + Bonus! Estimate of regional smartphone new sales market sizes for 2013.

Published On: April 24, 2013By

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