Published On: August 23, 2011

“What we thought was the music market was a tiny fraction of the music market” said Chris Anderson.

If you want to create a web strategy for your business or organisation, you need to be aware of some of the key ideas that are shaping the digital landscape.

In the video below, “Wired” editor and author Chris Anderson explains his theory of “The Long Tail”.

By Last Updated: August 23, 2011

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