Say hi to the chatbots. You’ll be seeing a lot more of them
Here's a development worth noting: Facebook chatbots are open to the public. Find out more.
An overview of influence and influencers on social media
Targeting influencers on social media can be an effective way to spread your message, even if your message is new or unfamiliar.
How Facebook’s News Feed Works
Experts from Facebook explain how to spread your messages on the social media platform.
BuzzFeed’s success on social media explained
Identity is at the heart of how BuzzFeed uses social media to distribute its content, so says Ze Frank, President of BuzzFeed Motion Pictures.
How to get retweeted – a good tweet example
A brief look at why a tweet received hundreds of retweets.
How to create social media campaigns, and content, that gets shared
Here's a summary of social media advice. I hope you find it useful.
Summarised: BuzzFeed’s Jonah Peretti’s very long interview with Felix Salmon
A summary of BuzzFeed’s Jonah Peretti's very long interview with Felix Salmon.
Why social media #fails happen: The BBC, #BringBackOurGirls and accuracy
Why newsrooms and journalists make mistakes on social media - an explanation. The BBC and the BringBackOurGirls campaign.
Content for sharing, not reading. So package that opinion
Not all written "content" is for reading, a lot is for signalling, to trigger interaction that promotes social bonding.
Social media marketing strategy for your business
Here's a social media marketing strategy for your business. Find out more.
