Tone of voice? It’s the least of your content worries
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
An example of the gap between what we say, and what we do
An example of the gap between what's being watched and what's being shared on YouTube by young men.
Your customers as your research and development department?
This is why your website should allow visitors to comment...
