Tone of voice? It’s the least of your content worries
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
Design & Strategy versus Implementation & Use
There's design, planning and strategy and then there's implementation & use.
Quick: Content is NOT king and why we buy
Content is not king. Saying "content is king" is silly and / or idiotic.
Real knowledge requires real work
Your deadline is tomorrow? You do realise that real knowledge requires real work?
An argument for creating high quality content (or why you shouldn’t leave your business blogging to the interns)
An argument for creating high quality content that doesn't solely focus on immediate return on investment
How to improve your website’s content
Multiple ways to improve your organisation's web content.
