Creative businesses that win new clients all share this one characteristic. Does yours?
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
Real knowledge requires real work
Your deadline is tomorrow? You do realise that real knowledge requires real work?
Digital tension at agencies
Digital is proving difficult for many communications agencies. Cracks are appearing along the lines of the traditional agency model and the pressure for them to be doing something, the novelty of digital and usability v persuasion.
