Agency life

Creative businesses that win new clients all share this one characteristic. Does yours?

By C. Ryan|2021-05-17T09:33:06+00:00June 1, 2016|Categories: Content, Research and analysis, Strategy|Tags: Agency life, Behavioural economics, content marketing|

How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?

Real knowledge requires real work

By C. Ryan|2022-06-11T21:30:57+00:00September 9, 2015|Categories: Content, Research and analysis, Strategy, Uncategorized|Tags: Agency life, Content strategy, Real knowledge requires real work|

Your deadline is tomorrow? You do realise that real knowledge requires real work?

Digital tension at agencies

By C. Ryan|2014-11-09T22:48:42+00:00November 9, 2014|Categories: Research and analysis, Strategy|Tags: Agency life, Digital advertising, GDS, Usability|

Digital is proving difficult for many communications agencies. Cracks are appearing along the lines of the traditional agency model and the pressure for them to be doing something, the novelty of digital and usability v persuasion.

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New Story Studio Limited

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