Strategy is essential to cost-effective marketing. It doesn’t have to be over complicated.
Investing in marketing without an underlying strategy is a common, expensive mistake.
Your marketing efforts will be diluted if your company attempts to pursue every route without a rationale for action – so a useful strategy consists of a few decisions that inform other decisions.
Strategy is at the heart of New Story Studio’s inbound marketing system.
Inbound marketing strategy services
Strategy service we offer include:
- Digital communications strategy
- Content strategy
- Content marketing strategy
- Inbound marketing strategy
- Digital strategy
- Confidential consultancy
- Website optimisation
- SEO advice & training
- Team-leading & guidance
The initial research stage is important, with the data, research tools and techniques now available we can analyse and document how your audiences and customers articulate their desires for products and services. We can then map the content plan to your customers’ path-to-purchase – often transforming customer affinity and conversion, SEO and social media sharing.