Services

I offer a range of services around digital communications insight & research, strategy and production.
Customers include:

• Brands, and their agencies, who need some assistance with their digital communication and content strategies.
  
• Businesses that want a fresh, in-depth, understanding of their customers.
• Agencies who are pitching for new business – and need to quickly understand their prospect’s customers, and digital communications.

Discovery and Insight & research services

My robust processes for understanding customers, and analysing digital communication effectiveness, have been used by many top brands & major organisations.

• Auditing – digital marketing & communications
  – What: Identify digital communications performance.
  – How: Using my proven criteria to analyse content, websites, social media, SEO etc.
• Benchmarking – digital marketing & communications
  – What: Place digital communications performance in context.
  – How: Using my proven criteria to analyse competitor content, websites, social media, SEO etc.
• Audience Intent Modelling
  – What: Reveal & categorise customer needs and objectives in granular detail. Identify the communication gaps between the customer and client.
  – Can be used to augment or replace surveys, focus groups etc.
  – How: Using big data, artificial intelligence and a proven process.
• Insights discovery
  – What: Reveal truths that amplify the impact of content and digital communications.
  – How: Using research methods and human experience and intuition.
• Persona creation
  – What: Segment and document audience types.
  – How: Proven process – including interviews, surveys and templates.

And related research services, including:

• New business pitch assistance for Directors / C-suite
• Social media listening & analysis
• Keyword research
• Content themes & topics discovery
• Acting as the “voice of the customer”
• Search data analysis
• Audience research & trendspotting
• Competitive intelligence
• Various qualitative / quantitative research – SWOT research, Gap analysis etc

Strategy services

I have years of experience in creating digital content strategies for high-profile brands, and in advising senior executives, both “client-side” and in agencies, about digital opportunities.

• General digital communications strategy consultancy for Directors / C-suite
• Digital communications strategy
• Digital content strategy
• Digital content marketing strategy
• Inbound marketing strategy

Production services

I’ve been planning, producing & editing digital content, websites & interactivity for many years (inc. ten at the BBC).

• Content plans for websites, blogs, social media etc.
• Editorial guidance
• Leading editorial teams
• Content management
• Website management

Brands: I help you to cut through the digital noise, and connect with customers

Services for brands, include:

• Consumer insight / market insight
• Digital content & communications strategy
• Consultancy for brand launches / relaunches etc
• Social listening
• Editorial guidance & content creation (inc. SEO & social media)

Agencies: I help you to win new business, and delight existing clients

Services for agencies, include:

• Consumer / market insights for new business / pitches
• Digital communications insights for new business / pitches
• Social listening, benchmarking & various research
• Digital content & communications strategy for new business / pitches
• Digital content strategy & consultancy for client brand launches / relaunches etc
• Editorial guidance & content creation (inc. SEO & social media)

Insight derived from social listening, search data, nuanced desk research, benchmarking etc.

Beyond specific services, I also offer “general cognitive ability” – the ability to learn, to process on the fly and to pull together disparate bits of information. This can be useful for time-poor clients who’re aware they “don’t know what they don’t know” and need me to figure out the scope of a problem with minimal guidance.

See also: Some of  my clients’ most frequently asked questions.