I offer a range of services around digital communications insight & research, strategy and production.
Customers include:
- Brands, and their agencies, who need some assistance with their digital communication and content strategies.
- Businesses that want a fresh, in-depth, understanding of their customers.
- Agencies who are pitching for new business – and need to quickly understand their prospect’s customers, and digital communications.
Discovery and Insight & research services
My robust processes for understanding customers, and analysing digital communication effectiveness, have been used by many top brands & major organisations.
- Auditing – digital marketing & communications
– What: Identify digital communications performance.
– How: Using my proven criteria to analyse content, websites, social media, SEO etc. - Benchmarking – digital marketing & communications
– What: Place digital communications performance in context.
– How: Using my proven criteria to analyse competitor content, websites, social media, SEO etc. - Audience Intent Modelling
– What: Reveal & categorise customer needs and objectives in granular detail. Identify the communication gaps between the customer and client.
– Can be used to augment or replace surveys, focus groups etc.
– How: Using big data, artificial intelligence and a proven process. - Insights discovery
– What: Reveal truths that amplify the impact of content and digital communications.
– How: Using research methods and human experience and intuition. - Persona creation
– What: Segment and document audience types.
– How: Proven process – including interviews, surveys and templates.
And related research services, including:
- New business pitch assistance for Directors / C-suite
- Social media listening & analysis
- Keyword research
- Content themes & topics discovery
- Acting as the “voice of the customer”
- Search data analysis
- Audience research & trendspotting
- Competitive intelligence
- Various qualitative / quantitative research – SWOT research, Gap analysis etc
Strategy services
I have years of experience in creating digital content strategies for high-profile brands, and in advising senior executives, both “client-side” and in agencies, about digital opportunities.
- General digital communications strategy consultancy for Directors / C-suite
- Digital communications strategy
- Digital content strategy
- Digital content marketing strategy
- Inbound marketing strategy
Production services
I’ve been planning, producing & editing digital content, websites & interactivity for many years (inc. ten at the BBC).
- Content plans for websites, blogs, social media etc.
- Editorial guidance
- Leading editorial teams
- Content management
- Website management
Brands: I help you to cut through the digital noise, and connect with customers
Services for brands, include:
• Consumer insight / market insight
• Digital content & communications strategy
• Consultancy for brand launches / relaunches etc
• Social listening
• Editorial guidance & content creation (inc. SEO & social media)
Agencies: I help you to win new business, and delight existing clients
Services for agencies, include:
• Consumer / market insights for new business / pitches
• Digital communications insights for new business / pitches
• Social listening, benchmarking & various research
• Digital content & communications strategy for new business / pitches
• Digital content strategy & consultancy for client brand launches / relaunches etc
• Editorial guidance & content creation (inc. SEO & social media)
Insight derived from social listening, search data, nuanced desk research, benchmarking etc.
Beyond specific services, I also offer “general cognitive ability” – the ability to learn, to process on the fly and to pull together disparate bits of information. This can be useful for time-poor clients who’re aware they “don’t know what they don’t know” and need me to figure out the scope of a problem with minimal guidance.
See also: Some of my clients’ most frequently asked questions.