I’m very fortunate. New Story Studio Ltd is nearly a year old, and the majority of my work (or our work when I’m putting teams together) comes from referrals.

Over the past year I’ve been able to work with some of the world’s top brands, agencies, and their top-notch creative and communications teams.

Yes, agencies have a bias for action – they’re often under pressure.

But, one year on, I just want to note that I feel lucky to be able to work with people who do realise that:

• Real knowledge requires real work.
• Writing is understanding.
• There’s no substitute for doing the hard work to make things simple.

See also

Laziness being one of the three great virtues of a programmer.