Published On: January 10, 2016
A king

Heard a marketing person say “content is king” again, today. I did not gently bang my head on the table.

Quickly: Content is not king in marketing. Saying “content is king” is a bit silly. If anything has to be “king” surely it’s the impact that the content has upon us. Be it conversation, purchase or behaviour change.

Also:

A nice succinct line from Buffer about human behaviour:
“People Don’t Buy Products, They Buy Better Versions of Themselves”

The B2B version could be:

“Businesses Don’t Buy Products, They Buy Better Versions of Themselves”

And:
“It’s far easier to convince consumers to try a new product than it is to convince them to abandon a product they believe in”
attributed to Derek Rucker, professor of marketing at Northwestern’s Kellogg School of Management.

See also

My content strategy services

Elsewhere

Buffer
Photo by Ben Husmann

By Last Updated: March 6, 2021

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