Published On: November 11, 2011

I read that John Lewis had secured the rights to a Smiths track yesterday.
Today I followed a Facebook friend’s message and link.
She said: “Just watched the new John Lewis ad http://t.co/xDyEDhMi very good. Tear in eye time.”

An ad that provokes tears? It’s at 304 views now (11th November 2011). How high will it go?

Also note: Their youtube page allows you to comment through Facebook: http://www.youtube.com/user/JohnLewisRetail
They use a Facebook app on their main Youtube page.
When you use it to post a comment, it asks for permission, then posts the video and comment onto your FB wall as a status update.

By Last Updated: November 11, 2011

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