Published On: November 11, 2011

I read that John Lewis had secured the rights to a Smiths track yesterday.
Today I followed a Facebook friend’s message and link.
She said: “Just watched the new John Lewis ad very good. Tear in eye time.”

An ad that provokes tears? It’s at 304 views now (11th November 2011). How high will it go?

Also note: Their youtube page allows you to comment through Facebook:
They use a Facebook app on their main Youtube page.
When you use it to post a comment, it asks for permission, then posts the video and comment onto your FB wall as a status update.

By Last Updated: November 11, 2011

Get in touch

Digital strategy consultantContact Ciaran for a chat about aligning your digital communications, content, SEO, and websites with your customers.