“Our lead generation system is specifically designed to provide services business (professional services, law, construction etc) with a consistent supply of valuable enquiries.
“It’s a joined-up digital marketing system with a research function built in. If necessary, we run your SEO, AI search optimisation, PPC, social media, content creation and website as one interconnected unit; growing your business and saving you time and money.”
Ciaran Ryan
The challenge: How to consistently generate enquiries, cost effectively
We know from extensive experience that many SME (and often larger) services businesses in the UK face challenges around cost-effective digital marketing that delivers return on investment.
The obvious challenge is, of course, that firms with limited marketing budgets need to consistently generate valuable customer enquiries, in a very noisy and complicated environment.
However, adding more noise to the cacophony is not the answer. Instead, a strategic approach is required. Our experience tells us that, aside from budget constraints, there are usually many overlooked problems preventing firms from competing cost effectively for enquiries. These problems often include:
- Absence of strategy and/or inability to implement strategy
- Disjointed digital marketing efforts
- Mistaken marketing priorities
- Not being aligned with customer needs
To overcome these obstacles, many firms need more than a website, they need a digital marketing system. But, for many businesses, reinventing the wheel and building their own system is prohibitively expensive.
New Story Studio’s lead generation system solves these problems
New Story Studio’s lead generation system emulates how a successful sales team operates. It’s a joined-up digital marketing system with a research function built in.
Our experts run your SEO, AI search, PPC, content and website as one interconnected unit; growing your business and saving you time and money.
By using our proven system, expertise and economies of scale, services businesses can increase customer enquiry numbers and sales, at a fraction of the cost of employing an in-house team.
About New Story Studio’s lead generation system
Our lead generation system is the product of our work with a 100+ clients, auditing, benchmarking and analysing thousands of websites and digital marketing campaigns.
Our proven solution is to use experts, augmented by technology, to emulate the activity of a successful sales team. Successful sales teams continually resolve conflicting forces to align their offer with their customers; data v empathy, interconnection v iteration etc.
New Story Studio’s system organises the lead generation process around the central idea of a feedback loop.
lead generation system is
interconnected and iterative
lead generation system is
data-driven and empathetic
lead generation system is
controlled and experimental
lead generation system is
robust and nuanced
Animation: A simplified feedback loop
“Ciaran has helped take our company to another level. Through his meticulous approach of extracting the correct terminology and processes used in our trade, he’s been able to really boost our enquiry levels and ultimately, our profit.”
Adam, contracts manager, construction, London
Investment
As every business has different requirements, pricing for the lead generation system is set at a level that will deliver return on investment. Very small businesses may just require lead gen activity on a yearly basis, but typically, lead generation requires activity on a monthly, weekly or even daily basis, dependent on the level of competition, and value of enquiries.
The prices below are estimates, for illustrative purposes, for a theoretical established SME, selling valuable services.
Contact us for a free, personalised quote. All prices exclude VAT.
Small
- Can include:
- Research
- Strategy
- Content creation
- Content updates
- Editing
- Conversion rate optimisation
- Usability optimisation
- Search engine optimisation
- AI search optimisation
- Social media
- Product management
- Bespoke analytics and reporting
Regular
- Can include:
- Research
- Strategy
- Content creation
- Content updates
- Editing
- Conversion rate optimisation
- Usability optimisation
- Search engine optimisation
- AI search optimisation
- Pay per click advertising
- Social media advertising
- Organic social media
- Product management
- Bespoke detailed analytics and reporting
Medium
- Can include:
- Research
- Strategy
- Content creation
- Content updates
- Editing
- Conversion rate optimisation
- Usability optimisation
- Search engine optimisation
- AI search optimisation
- Pay per click advertising
- Social media advertising
- Organic social media
- Software development
- Product management
- Bespoke detailed analytics and reporting
Large
- Can include:
- Research
- Strategy
- Content creation
- Content updates
- Editing
- Conversion rate optimisation
- Usability optimisation
- Search engine optimisation
- AI search optimisation
- Pay per click advertising
- Social media advertising
- Organic social media
- Software development
- Product management
- Bespoke detailed reporting and analytics
