“As you’re there, will you pick up some mouthwash?” I was asked.

“Which one?” I replied.

“Colgate, the blue one”, she said.

The bottle I bought is pictured, above.

The customer was able to quickly distil the complexity of the desired product into a name and a colour.

There’s surely a “teachable moment” in there, somewhere.

Is there anything distinct about your business or product?

What makes it memorable, easily explainable?

Get in touch