Inbound marketing services
Our services include:
- All-in-one inbound marketing packages
- Analytics (GA3, GA4 etc)
- Content marketing
- Conversion rate optimisation (CRO)
- Research
- Search engine optimisation (SEO)
- Strategy
- Website build and management
We can work direct or white-labelled, on a one-off basis or retainer.
We've worked on high-profile accounts for many of London's leading advertising, PR and marketing agencies.
Services
All-in-one marketing packages
Services include:
- New Story Studio’s Enhanced Lead Generation Websites bring in many thousands of enquiries to businesses every year. Our websites are enhanced by our built-in inbound marketing system and are proven to deliver return on investment.
Analytics (GA3, GA4 etc)
Services include:
- Audits
- Dashboards
- Error diagnosis
- Health checks
- Monthly reporting
Content marketing
Services include:
- Audits
- Benchmarking
- Calendar planning
- Content creation & management
- Content migration
- Data driven insights
- Editing
- Graphic design
- Pair writing
- Research
- SEO integration
- Social media content creation
- Strategy
- Video editing
Conversion rate optimisation (CRO)
Services include:
- Accessibility improvements
- Analytics reviews
- Click tracking
- Competitor analysis
- Content analysis and optimisation
- Conversion funnel analysis
- Customer behaviour research and analysis
- Mobile optimisation
- Page optimisation
- Page speed optimisation
- Research, advice and consultancy
- Segmentation and personalisation
- User experience (UX) analysis
- Webpage testing
Research
Services include:
- Audience intent modelling
- Audits – marketing & websites
- Benchmarking – marketing & websites
- Competitive intelligence
- Content gap analysis
- Heuristic evaluation
- Keyword research
- Market segmentation analysis
- Taxonomy & folksonomy
- Topic modelling
- Translation of insight into activity
- Trend analysis
- User research
- Web analytics
Search engine optimisation (SEO)
Services include:
- Backlink analysis
- Competitor SEO analysis
- Content gap analysis
- Conversion rate optimisation (CRO)
- Keyword research and analysis
- Local SEO optimisation
- Mobile SEO optimisation
- On-page SEO optimisation
- Search engine penalty removal
- SEO audits
- SEO benchmarking
- SEO trend analysis
- Technical SEO assessment
- User experience (UX) evaluation for SEO
Strategy
Services include:
- Audience segmentation
- Branding
- Buyer persona development
- Content strategy
- Customer journey mapping
- Digital strategy
- Email marketing strategy
- Lead nurturing strategy
- Marketing strategy
- Messaging
- Product positioning
- Social media strategy
- Value proposition development
- Web design and user experience
Website build and management
Services include:
- Branding
- Content management
- Development
- DM.O.M. feedback loops
- Documentation
- Hosting
- Information architecture (IA)
- Product management
- Quality assurance
- Security
- Training
- User experience (UX)
- Website design, build & management
- Website migration & relaunch
Proprietary processes
Insight for effective digital campaigns, content & websites
Effective business websites are built up from the domain (i.e. customer need, business objectives & expertise), not down from the interface (i.e. visual design).
Our proprietary Audience Intent Modelling system (AIM) efficiently reveals the actionable domain knowledge and insights necessary for inbound marketing.
We can then use the insights to enhance campaigns, content, SEO and website performance, ensuring better marketing results and return on investment (ROI).
Enhanced search engine optimisation & website performance
Profitable business websites are usually an operational, not capital, cost. They’re a garden to be tended, not a building that’s constructed then abandoned.
Our proprietory DM.O.M. (data modelling, optimisation and measurement) process enhances website and SEO performance over the long-term.
Ongoing “structured gardening” – data modelling, optimisation and measurement – ensures that our clients’ websites deliver improved return on investment (ROI).
