Inbound marketing consultancy

For businesses with in-house marketing teams and/or marketing agencies, we offer assistance with elements of inbound / content marketing, such as research, strategy, content, search engine optimisation (SEO), conversion rate optimisation (CRO), website development, website management and more.

We can work direct or white-labelled, on a one-off basis or retainer.

Feedback from a marketing director:

“I have had the great pleasure of working with Ciarán on a number of projects over many years. Currently Ciarán and his team handle the SEO and development for a client’s website. We have taken the website, which was declining, on a massive growth journey from 28,000 monthly users to 230,000 monthly users, with the majority in our target demographic. This is despite being in a highly competitive sector.”

Brand logos

We've worked on high-profile accounts for many of London's leading advertising, PR and marketing agencies.

Consultancy services


  • Audience intent modelling
  • Audits
  • Benchmarking
  • Competitive intelligence
  • Content gap analysis
  • Heuristic evaluation
  • Keyword research
  • Taxonomy & folksonomy
  • Topic modelling
  • User research
  • Web analytics


  • Advice
  • Editorial judgement
  • Independent perspectives
  • Lateral thinking
  • Translation of research into actionable insight


  • Branding
  • Content strategy
  • Digital strategy
  • Marketing strategy
  • Messaging
  • Product positioning


  • App build
  • App design
  • Branding
  • Content creation
  • Content editing
  • Content population
  • Copywriting
  • Development
  • DNS
  • Hosting
  • Information architecture (IA)
  • Launch routines
  • Quality assurance
  • User experience (UX)
  • Website build
  • Website design
  • Website migration
  • Website relaunch


  • Conversion rate optimisation (CRO)
  • Search engine optimisation (SEO)
  • SEO audits
  • SEO benchmarking
  • Search engine penalty removal


  • Account management
  • Analytics dashboards
  • Analytics reporting
  • App management
  • Content management
  • DM.O.M. feedback loops
  • Documentation
  • Product management
  • Project management
  • Security
  • SEO management
  • Training
  • Website management

Proprietary processes

Insight for effective digital campaigns, content & websites

Effective business websites are built up from the domain (i.e. customer need, business objectives & expertise), not down from the interface (i.e. visual design).

Our proprietary Audience Intent Modelling system (AIM) efficiently reveals the actionable domain knowledge and insights necessary for inbound marketing.

We can then use the insights to enhance campaigns, content, SEO and website performance, ensuring better marketing results and return on investment (ROI).

Audience Intent Modelling logo

Enhanced search engine optimisation & website performance

Profitable business websites are usually an operational, not capital, cost. They’re a garden to be tended, not a building that’s constructed then abandoned.

Our proprietory DM.O.M. (data modelling, optimisation and measurement) process enhances website and SEO performance over the long-term.

Ongoing “structured gardening” – data modelling, optimisation and measurement – ensures that our clients’ websites deliver improved return on investment (ROI).

Audience Intent Modelling logo