Inbound marketing consultancy

For businesses with in-house marketing teams and/or marketing agencies, we offer assistance with elements of inbound / content marketing, such as research, strategy, content, search engine optimisation (SEO), conversion rate optimisation (CRO), website development, website management and more.

We can work direct or white-labelled, on a one-off basis or retainer.

Feedback from a marketing director:

“I have had the great pleasure of working with Ciarán on a number of projects over many years. Currently Ciarán and his team handle the SEO and development for a client’s website. We have taken the website, which was declining, on a massive growth journey from 28,000 monthly user numbers to 230,000, with the majority of users in our target demographic. This is despite being in a highly competitive sector.”

Brand logos

We've worked on high-profile accounts for many of London's leading advertising, PR and marketing agencies.

Consultancy services

Includes:

  • Audience intent modelling
  • Audits
  • Benchmarking
  • Competitive intelligence
  • Content gap analysis
  • Keyword research
  • Taxonomy & folksonomy
  • Topic modelling
  • User research
  • Web analytics

Includes:

  • Advice
  • Editorial judgement
  • Independent perspectives
  • Lateral thinking
  • Translation of research into actionable insight

Includes:

  • Branding
  • Content strategy
  • Digital strategy
  • Marketing strategy
  • Messaging
  • Product positioning

Includes:

  • App build
  • App design
  • Branding
  • Content creation
  • Content editing
  • Content population
  • Copywriting
  • Development
  • DNS
  • Hosting
  • Information architecture (IA)
  • Launch routines
  • Quality assurance
  • User experience (UX)
  • Website build
  • Website design
  • Website migration
  • Website relaunch

Includes:

  • Conversion rate optimisation (CRO)
  • Search engine optimisation (SEO)
  • SEO audits
  • SEO benchmarking
  • Search engine penalty removal

Includes:

  • Account management
  • Analytics dashboards
  • Analytics reporting
  • App management
  • Content management
  • DM.O.M. feedback loops
  • Documentation
  • Product management
  • Project management
  • Security
  • SEO management
  • Training
  • Website management

Proprietary processes

Insight for effective digital campaigns, content & websites

Effective websites, and software, are built up from the domain (e.g. sector expertise), not down from the interface (e.g. visual design).

Our proprietary Audience Intent Modelling system (AIM) uses data to generate actionable “domain insights”.

The insights can be used to enhance campaigns, content, SEO and website performance, delivering better results and return on investment (ROI).

Audience Intent Modelling logo

Enhanced search engine optimisation and website performance

Effective websites tend to be viewed as an operational, not capital, cost. They’re a garden to be tended, not a static building.

Our proprietory DM.O.M. process enhances website and SEO performance over the long-term.

Ongoing “gardening” ; data modelling, optimisation and measurement delivers improved return on investment (ROI).

Audience Intent Modelling logo