Facebook’s Newsfeed
In short: Experiment with your Facebook posts – it’s trial and error around working out the content your audience likes.
Also: don’t try to trick your audience as Facebook asks its users to rate content – and you will be penalised for bait and switch.
See also
How to create social media campaigns, and content, that gets shared
Elsewhere
If you want to maximize your viewership on Facebook post your content natively whenever you can.
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