Discovery and Insight services

Successful content marketing, communications, customer experiences, and even new business pitches, are based on evidence and insight.

Insight > Strategy > Production.

I supply a wide range of organisations with the evidence and insight they need to make a difference. Usually for:

• Increased digital communications impact
• Effective content marketing
• Improved customer experience
• Winning new business (pitches, RFPs etc)

Insight & research services

My robust processes for understanding customers, and analysing digital communication effectiveness, have been used by many top brands & major organisations. Services I offer include:

• Auditing – digital marketing & communications
  – What: Identify digital communications performance.
  – How: Using my proven criteria to analyse content, websites, social media, SEO etc.
• Benchmarking – digital marketing & communications
  – What: Place digital communications performance in context.
  – How: Using my proven criteria to analyse competitor content, websites, social media, SEO etc.
• Audience Intent Modelling
  – What: Reveal & categorise customer needs and objectives in granular detail. Identify the communication gaps between the customer and client.
  – Can be used to augment or replace surveys, focus groups etc.
  – How: Using big data, artificial intelligence and a proven process.
• Insights discovery
  – What: Reveal truths that amplify the impact of content and digital communications.
  – How: Using research methods and human experience and intuition.
• Persona creation
  – What: Segment and document audience types.
  – How: Proven process – including interviews, surveys and templates.

And related research services, including:

• New business pitch assistance for Directors / C-suite
• Social media listening & analysis
• Keyword research
• Content themes & topics discovery
• Acting as the “voice of the customer”
• Search data analysis
• Audience research & trendspotting
• Competitive intelligence
• Various qualitative / quantitative research – SWOT research, Gap analysis etc

See also:

My blog at New Story Studio
My content strategy services