Strategy services

I’ve been creating digital content / communications strategies for high-profile brands since 2002, at the BBC, and other well known organisations.

Insight > Strategy > Production.

I began to develop content marketing strategies out of necessity, when tasked with editing and producing many different websites. From then on, I became fascinated with why some websites and digital campaigns succeed, and some do not. Tip: A good strategy will maximise the impact of insight.

Digital content strategy services

I offer digital communications strategy consultancy services to brands and their agencies (usually at Director / C-Suite level). I can help with the entire strategy, or just elements of it.

• Digital communications strategy
• Content strategy
• Content marketing strategy
• Inbound marketing strategy
• Digital strategy
• Confidential consultancy
• Website optimisation
• SEO advice & training
• Team-leading & guidance
• Social media management
• Planning for mass communications
• Planning for brand advertising

Top tip

The initial research stage is important, with the data, research tools and techniques now available I can analyse and document how your audiences and customers articulate their desires for products and services. I can map the content plan to your customers’ path-to-purchase – often transforming customer affinity and conversion, SEO and social media sharing.

See also:

How I create a content marketing strategy

Insight services
My blog at New Story Studio