Digital trends to look out for…

A client asking about the digital trends to look out for in 2013 prompted me to compile a list.

Looking years ahead we can talk about augmented reality contact lenses… but what of the next twelve months?

Technology trends to look out for in 2013, will include:

• Growth in the popularity of smartphones. The internalisation of computing continues.

• Aurasma (and other image recognition apps) will continue to grow in popularity.

• Indoor Positioning Systems (IPS) for shopping malls, large buildings.

• Native advertising. E.g. More sponsored Spotify playlists, less disruptive banner adverts.

• The rise of the Internet of Things, more objects and people will be equipped with radio tags.

• Facebook’s post targeting.

• More contextually-aware smartphones and devices. Siri Now, Google Now.

• Mobile will also begin to transform shopper marketing. But that’s the subject of a future post…