iBeacon - mobile + context

iBeacon – mobile + context

It’s time to update my decidedly conservative but-hopefully-useful-because-of-that list of “digital trends to look out for” in the months ahead.

For 2014, trends to look out for, include…

Context, and contextually aware devices
Mobile everywhere
Personalisation
“Self serve” in physical retail
Ephemeral social messaging
Data trading (consumers explicitly bartering with their data)
The increasingly visual web
Reductive design and content
Real-time marketing

However, “wearables” are not being tipped, this year, as: “China’s pirates turn their backs on wearable tech”.

See also
2012’s digital trends’ updated

Published On: January 28, 2014By

Get in touch

Digital strategy consultantContact Ciaran for a chat about improving your business website and increasing sales via inbound marketing.

We offer all-in-one packages, plus research, content, SEO, development, website management services and more.

Find out more