It’s time to update my decidedly conservative but-hopefully-useful-because-of-that list of “digital trends to look out for” in the months ahead.
For 2014, trends to look out for, include…
Context, and contextually aware devices
Mobile everywhere
Personalisation
“Self serve” in physical retail
Ephemeral social messaging
Data trading (consumers explicitly bartering with their data)
The increasingly visual web
Reductive design and content
Real-time marketing
However, “wearables” are not being tipped, this year, as: “China’s pirates turn their backs on wearable tech”.
See also
2012’s digital trends’ updated
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