A layout from one of the digital communications benchmarking reports I wrote
Case study – Digital communications benchmarking of multiple professional services firms
Please note: Much of my work is covered by Non Disclosure Agreements, so I can’t be too detailed on this page.
Challenge
A digital agency needs a deeper understanding of the sectors they serve – to assist with their new business efforts etc.
What I did
- Over a number of years, I’ve been commissioned to benchmark the digital communications of various sectors – Law, Accountancy, Healthcare etc. I’ve developed an evolving criteria for website, content, social media and SEO benchmarking. I then write up the findings into in-depth reports that have been published.
Results
The benchmarking reports have been called “the most effective new business tool ever” – have attracted new business opportunities, and have been covered by the trade press.
See also
Digital communications benchmarking services
More case studies
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