Digital communications advice and research for Directors / C-Suite
Case study – Digital communications advice and research for agency directors / company directors / C-Suite
Please note: Much of my work is covered by Non Disclosure Agreements, so I can’t be too detailed on this page.
A busy director of a PR agency needs an understanding of the digital communications performance of their potential client, ahead of new business meetings etc.
What I did
Audited the digital communications of the potential client.
Benchmarked the digital communications against key competitors.
Audience Intent Modelling – to reveal the communication gaps separating customers from the brand – and to reveal the topics and themes that resonate.
Keyword research – identified the SEO performance of the potential client.
Insight discovery – summarised the key findings – the “truths” that can be used to amplify the impact of the digital content and social media.
Documented recommendations, and arguments, with examples of approaches to take.
The Director won the pitch. I supply discreet research, analysis and “digital comms” advice to a number of busy directors of marketing agencies when they’re faced with pitch preparation, RFPs and new business calls etc.