More usability, less need for persuasion
The best strategy for our digital age is usability – forget about persuasion.
The best strategy for our digital age is usability – forget about persuasion.
Here's a summary of social media advice. I hope you find it useful.
Watch: Talking to an audience from the advertising industry, Rory Sutherland gives a very quoteable speech about behavioural economics.
Notes on the Russell Davies video about the future of marketing and advertising, and how planning fits in.