More usability, less need for persuasion
The best strategy for our digital age is usability – forget about persuasion.
How to create social media campaigns, and content, that gets shared
Here's a summary of social media advice. I hope you find it useful.
Behavioural economics – Rory Sutherland’s greatest hits
Watch: Talking to an audience from the advertising industry, Rory Sutherland gives a very quoteable speech about behavioural economics.
Russell Davies on marketing and advertising – prescient words, great video
Notes on the Russell Davies video about the future of marketing and advertising, and how planning fits in.
