Tone of voice? It’s the least of your content worries
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
There's design, planning and strategy and then there's implementation & use.
Change is hard. Here's one of the signs I look out for when I'm trying to figure out if an organisation is best avoided...
Your deadline is tomorrow? You do realise that real knowledge requires real work?
An argument for creating high quality content that doesn't solely focus on immediate return on investment
How to calculate content marketing return on investment for your business or organisation.
We shouldn't forget about delighting audiences and customers with digital content.
Identity is at the heart of how BuzzFeed uses social media to distribute its content, so says Ze Frank, President of BuzzFeed Motion Pictures.
Digital is proving difficult for many communications agencies. Cracks are appearing along the lines of the traditional agency model and the pressure for them to be doing something, the novelty of digital and usability v persuasion.