Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
Change is hard. Here's one of the signs I look out for when I'm trying to figure out if an organisation is best avoided...
An argument for creating high quality content (or why you shouldn’t leave your business blogging to the interns)
An argument for creating high quality content that doesn't solely focus on immediate return on investment
Digital is proving difficult for many communications agencies. Cracks are appearing along the lines of the traditional agency model and the pressure for them to be doing something, the novelty of digital and usability v persuasion.