Tone of voice? It’s the least of your content worries
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
Creative businesses that win new clients all share this one characteristic. Does yours?
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
Design & Strategy versus Implementation & Use
There's design, planning and strategy and then there's implementation & use.
One weird trick reveals if your organisation needs to rethink its approach to digital*
Change is hard. Here's one of the signs I look out for when I'm trying to figure out if an organisation is best avoided...
Real knowledge requires real work
Your deadline is tomorrow? You do realise that real knowledge requires real work?
An argument for creating high quality content (or why you shouldn’t leave your business blogging to the interns)
An argument for creating high quality content that doesn't solely focus on immediate return on investment
How to calculate content marketing ROI (a return on investment formula)
How to calculate content marketing return on investment for your business or organisation.
The David Letterman lesson: digital content should delight
We shouldn't forget about delighting audiences and customers with digital content.
BuzzFeed’s success on social media explained
Identity is at the heart of how BuzzFeed uses social media to distribute its content, so says Ze Frank, President of BuzzFeed Motion Pictures.
Digital tension at agencies
Digital is proving difficult for many communications agencies. Cracks are appearing along the lines of the traditional agency model and the pressure for them to be doing something, the novelty of digital and usability v persuasion.
