It’s the crowd, not the performer
On attracting attention - an insight into human behaviour from a street entertainer.
Notes: Know when to stop the content, says Facebook content strategist
At Facebook London for the Making sense: content strategy for products' event.
Say hi to the chatbots. You’ll be seeing a lot more of them
Here's a development worth noting: Facebook chatbots are open to the public. Find out more.
An overview of influence and influencers on social media
Targeting influencers on social media can be an effective way to spread your message, even if your message is new or unfamiliar.
How Facebook’s News Feed Works
Experts from Facebook explain how to spread your messages on the social media platform.
BuzzFeed’s success on social media explained
Identity is at the heart of how BuzzFeed uses social media to distribute its content, so says Ze Frank, President of BuzzFeed Motion Pictures.
An example of the gap between what we say, and what we do
An example of the gap between what's being watched and what's being shared on YouTube by young men.
How to get retweeted – a good tweet example
A brief look at why a tweet received hundreds of retweets.
How to create social media campaigns, and content, that gets shared
Here's a summary of social media advice. I hope you find it useful.
At Facebook: Content strategy and design for broad audiences
The role of content strategy in the design process is becoming more broadly accepted. At this discussion at the Facebook offices, experts talk about the challenges of content design within the product development process.
