Research and analysis for web strategy
Tone of voice? It’s the least of your content worries
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
Creative businesses that win new clients all share this one characteristic. Does yours?
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
An overview of influence and influencers on social media
Targeting influencers on social media can be an effective way to spread your message, even if your message is new or unfamiliar.
Real knowledge requires real work
Your deadline is tomorrow? You do realise that real knowledge requires real work?
Outbrain chumbox psychology & Julianne Moore’s daughter
The advert chumbox sits at the intersection of human behaviour, content and the web.
Future of retail example. Argos’ clicks & mortar
At Argos', Old Street "digital concept store", there are tablets instead of catalogues, and digital displays.
Dear Enterprise, customer service begins on the web
The disconnect between Enterprise Rent-A-Car's ads and their poor website is so great that it unsettles potential customers.
BuzzFeed’s success on social media explained
Identity is at the heart of how BuzzFeed uses social media to distribute its content, so says Ze Frank, President of BuzzFeed Motion Pictures.
An example of the gap between what we say, and what we do
An example of the gap between what's being watched and what's being shared on YouTube by young men.
How to improve your website’s content
Multiple ways to improve your organisation's web content.
