Multiple ways to improve your organisation's web content.
A brief look at why a tweet received hundreds of retweets.
Digital is proving difficult for many communications agencies. Cracks are appearing along the lines of the traditional agency model and the pressure for them to be doing something, the novelty of digital and usability v persuasion.
The best strategy for our digital age is usability – forget about persuasion.
Here's a summary of social media advice. I hope you find it useful.
Watch: Talking to an audience from the advertising industry, Rory Sutherland gives a very quoteable speech about behavioural economics.
On the meaning of Lush cosmetics' window display.
Top tips on improving your website's search engine optimisation (SEO).
Notes on the Russell Davies video about the future of marketing and advertising, and how planning fits in.
The role of content strategy in the design process is becoming more broadly accepted. At this discussion at the Facebook offices, experts talk about the challenges of content design within the product development process.