• Making sense: content strategy for products event. Alex Hunter speaking" width="1000" height="493" /> Making sense: content strategy for products event. Alex Hunter speaking

    Notes: Know when to stop the content, says Facebook content strategist

    Published On: October 27, 2016

    At Facebook London for the Making sense: content strategy for products' event.

  • Poncho chatbot wants to talk

    Say hi to the chatbots. You’ll be seeing a lot more of them

    Published On: April 13, 2016

    Here's a development worth noting: Facebook chatbots are open to the public. Find out more.

  • Misplaced manhole cover

    Design & Strategy versus Implementation & Use

    Published On: January 19, 2016

    There's design, planning and strategy and then there's implementation & use.

  • A king

    Quick: Content is NOT king and why we buy

    Published On: January 10, 2016

    Please believe me.

  • Visualization of the spread of hashtag messages through Twitter

    An overview of influence and influencers on social media

    Published On: October 12, 2015

    Targeting influencers on social media can be an effective way to spread your message, even if your message is new or unfamiliar.

  • Circle of competence

    Real knowledge requires real work

    Published On: September 9, 2015

    There’s no substitute for doing the hard work to make things simple.

  • Chumbox

    Outbrain chumbox psychology & Julianne Moore’s daughter

    Published On: August 4, 2015

    The advert chumbox sits at the intersection of human behaviour, content and the web.

  • Argos, Old Street, London, UK

    Future of retail example. Argos’ clicks & mortar

    Published On: August 3, 2015

    At Argos', Old Street "digital concept store", there are tablets instead of catalogues, and digital displays.

  • Enterprise website

    Dear Enterprise, customer service begins on the web

    Published On: July 13, 2015

    The disconnect between Enterprise Rent-A-Car's ads and their poor website is so great that it unsettles potential customers.

  • Facebook's Newsfeed

    How Facebook’s News Feed Works

    Published On: June 18, 2015

    Experts from Facebook explain how to spread your messages on the social media platform.

  • Peacock

    An argument for creating high quality content (or why you shouldn’t leave your business blogging to the interns)

    Published On: June 14, 2015

    Practise selective, symbolic inefficiency.

  • Goal

    How to calculate content marketing ROI (a return on investment formula)

    Published On: June 14, 2015

    How to calculate content marketing return on investment for your business or organisation.