• AI is a marketing opportunity for expert businesses

    AI is a major marketing opportunity for expertise-driven businesses and organisations in the UK

    Published On: July 14, 2025

    The disruption caused by "AI" LLMs is a marketing opportunity to be seized.

  • AI birthday cake

    We are ten!

    Published On: January 23, 2025

    New Story Studio celebrates its tenth birthday. Thank you to every client, and everyone we've worked with along the way.

  • Bottle

    How memorable is your product?

    Published On: October 7, 2024

    A teachable moment in the supermarket.

  • Ai generated image example

    Web links for October to December 2023

    Published On: January 1, 2024

    A curated list of articles and discussions shared by the New Story Studio team from October to December 2023.

  • ChatGPT screen

    Web links for July to September 2023

    Published On: October 10, 2023

    A curated list of articles and discussions shared by the New Story Studio team from July to September 2023.

  • Apple Vision Pro

    Web links for April to June 2023

    Published On: July 7, 2023

    A curated list of articles and discussions shared by the New Story Studio team from April to June 2023.

  • Farming simulator software

    Web links for January – March 2023

    Published On: April 4, 2023

    A curated list of articles and discussions shared by the New Story Studio team from January to March 2023.

  • The extended mind book cover

    Web links for October to December 2021

    Published On: January 1, 2022

    A curated collection of web links from October to December 2021, covering digital marketing trends etc.

  • Loop delivery service

    Web links for January to March 2020

    Published On: April 4, 2020

    A curated list of articles and discussions shared by the New Story Studio team from January to March 2020.

  • Hurdling

    Tone of voice? It’s the least of your content worries

    Published On: January 17, 2017

    Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.

  • Gazzo - "one of the most sought after professional entertainers in the world"

    It’s the crowd, not the performer

    Published On: November 20, 2016

    On attracting attention - an insight into human behaviour from a street entertainer.

  • Making sense: content strategy for products event. Alex Hunter speaking" width="1000" height="493" /> Making sense: content strategy for products event. Alex Hunter speaking

    Notes: Know when to stop the content, says Facebook content strategist

    Published On: October 27, 2016

    At Facebook London for the Making sense: content strategy for products' event.