Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
On attracting attention - an insight into human behaviour from a street entertainer.
At Facebook London for the Making sense: content strategy for products' event.
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
Here's a development worth noting: Facebook chatbots are open to the public. Find out more.
There's design, planning and strategy and then there's implementation & use.
Content is not king. Saying "content is king" is silly and / or idiotic.
My approach to digital content strategy, an outline.
Change is hard. Here's one of the signs I look out for when I'm trying to figure out if an organisation is best avoided...
Targeting influencers on social media can be an effective way to spread your message, even if your message is new or unfamiliar.