Talking to an audience from the advertising industry, Rory Sutherland gave a very quoteable speech about behavioural economics – the science behind “how people actually make decisions rather than how the classic economic models say they make them.”:
I’m going to add a transcription of a few of my favourite quotes to this page, when I have some free time.
Further reading about behavioural economics
Shorter version of Rory Sutherland’s talk (above)
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