Talking to an audience from the advertising industry, Rory Sutherland gave a very quoteable speech about behavioural economics – the science behind “how people actually make decisions rather than how the classic economic models say they make them.”:

I’m going to add a transcription of a few of my favourite quotes to this page, when I have some free time.

 

Further reading about behavioural economics

Shorter version of Rory Sutherland’s talk (above)

 

 

Published On: October 31, 2014By

Get in touch

Digital strategy consultantContact Ciaran for a chat about improving your business website and increasing sales via inbound marketing.

We offer all-in-one packages, plus research, content, SEO, development, website management services and more.

Find out more