Outbrain chumbox psychology & Julianne Moore’s daughter
The advert chumbox sits at the intersection of human behaviour, content and the web.
Future of retail example. Argos’ clicks & mortar
At Argos', Old Street "digital concept store", there are tablets instead of catalogues, and digital displays.
Dear Enterprise, customer service begins on the web
The disconnect between Enterprise Rent-A-Car's ads and their poor website is so great that it unsettles potential customers.
How Facebook’s News Feed Works
Experts from Facebook explain how to spread your messages on the social media platform.
An argument for creating high quality content (or why you shouldn’t leave your business blogging to the interns)
An argument for creating high quality content that doesn't solely focus on immediate return on investment
How to calculate content marketing ROI (a return on investment formula)
How to calculate content marketing return on investment for your business or organisation.
The David Letterman lesson: digital content should delight
We shouldn't forget about delighting audiences and customers with digital content.
BuzzFeed’s success on social media explained
Identity is at the heart of how BuzzFeed uses social media to distribute its content, so says Ze Frank, President of BuzzFeed Motion Pictures.
An example of the gap between what we say, and what we do
An example of the gap between what's being watched and what's being shared on YouTube by young men.
How to improve your website’s content
Multiple ways to improve your organisation's web content.
