Tone of voice? It’s the least of your content worries
Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
It’s the crowd, not the performer
On attracting attention - an insight into human behaviour from a street entertainer.
Notes: Know when to stop the content, says Facebook content strategist
At Facebook London for the Making sense: content strategy for products' event.
Creative businesses that win new clients all share this one characteristic. Does yours?
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
Say hi to the chatbots. You’ll be seeing a lot more of them
Here's a development worth noting: Facebook chatbots are open to the public. Find out more.
Design & Strategy versus Implementation & Use
There's design, planning and strategy and then there's implementation & use.
Quick: Content is NOT king and why we buy
Content is not king. Saying "content is king" is silly and / or idiotic.
One weird trick reveals if your organisation needs to rethink its approach to digital*
Change is hard. Here's one of the signs I look out for when I'm trying to figure out if an organisation is best avoided...
An overview of influence and influencers on social media
Targeting influencers on social media can be an effective way to spread your message, even if your message is new or unfamiliar.
Real knowledge requires real work
Your deadline is tomorrow? You do realise that real knowledge requires real work?
