Audience Intent Modelling (AIM) is a process for extracting actionable insights from the communications environment around customer journeys.
New Story Studio’s data-driven Audience Intent Modelling process reveals how customers and audiences think, talk and behave. The insights it generates can be used to identify and then bridge the communication gaps that separate a business from its customers.
AIM examines and analyses the communications environment around the customer journey. It draws on social listening, search data, various types of research, editorial judgement, benchmarking etc.
It can provide the basis for effective content marketing and digital strategy. It can also quickly provide nuanced insights into a prospect’s customers and the effectiveness of their digital comms – useful for new business meetings, pitches, and comms planning.
Audience Intent Modelling can be a stand-alone process, or can be used to complement in-person focus groups.