A few days ago I was putting together Last Exit agency’s daily newsletter about good stuff on the web, when I noticed that Harry Connick Jr was trending in the US. Hundreds of thousands of people were querying Google about the not-as-famous-as-he-once-was singer-actor.
Why? It’s because of his role on American Idol.

It turns out that the TV show, and its recap Youtube clips, are very well produced.

There’s…

• Chemistry between the three judges. All have the confidence of talent, experience…
• The contestants have been very carefully filtered for sincerity, displays of emotion etc
• The show structure is robust enough to allow entertaining deviation…
• … from the waiting room “airlock”, to the judge banter, to the exit reaction, to the Harry cradling music…
• Each clip has a beginning, middle and end. No meandering edits.
• The clips are short and entertaining enough to get shared.

The Youtube end-roll is turned on… and I found it easy to watch a lot of these clips.