About Ciaran Ryan, New Story Studio

Hi, I’m Ciaran Ryan. I set up New Story Studio Limited in 2014.

Before New Story Studio, I worked as a multi-media journalist / senior digital producer at the BBC, and as a digital strategist / planner at various top marketing agencies. I’ve been planning, producing & editing high profile websites, mass interactivity, daily web magazines and digital campaigns since 2002.

The potted history:

• I worked at the BBC in the UK for nearly 10 years, as a producer / senior producer on some of their highest-profile digital and content projects. My time at the BBC taught me a lot about the persuasive power of stories, and underlined the importance of strategy in effective communication.
• After the BBC I worked as a digital marketing strategist for many top advertising and marketing agencies. These projects let me test my theories around content and digital marketing strategy in many organisations, and to gain a deeper understanding of the challenges involved.
• I set up New Story Studio in 2014, to apply the lessons I’ve learnt. It’s a vehicle to deliver effective content-rich digital marketing, via my consultancy services.
• The consultancy work led to clients saying “thanks for the strategy, please now help us to implement it” – so I put together a team and started offering website design, build and management.
• The website design and build work then led to requests for ongoing marketing support, so I created New Story Studio’s lead generation system.

I work for clients who wish to use their websites and digital channels more effectively, for organisations who’ve realised they must now tell a new type of story about their businesses and products.

These “new stories” must travel and engage across the web, mobiles, search engines, AI models and social media. I tend to get hired by organisations that understand that it’s not enough for their digital channels to exist for their own sake; instead their digital activity must “do something” – whether that’s to change customer behaviour or to increase conversion rates.

I’ve worked with AQA, Bicester Village, BBC TV, BBC News, BBC Radio, British Lion eggs, BEIC, Coca-Cola, Direct Line Holidays, Estee Lauder, Farfetch, Flora Pro-Active, Gaggenau, giffgaff, GJE, Heathrow, Helvar, Hopkin, Murray and Beskine, Hranipex, Irish tourist board, Lidl, London Stonemasonry, Lynx, Microsoft, Nabarro, NiceLabel, Oracle, Pfizer, Pinsent Masons, Taylor Wessing, Scholastic, Senate, Simple, Simpson Grierson, Spire healthcare, Subway, Tesco F&F, Unilever, Visit Europe, Withersworldwide, Worcestershire and a few more.

Agencies I’ve worked for include: Havas / One Green Bean, Cheil, Quill Content, Draw Digital, Lime, Nexus Communications Group, Redhouse Lane, TMW Unlimited, Nimirum, Core, Senate, Oliver, Netcel, WARL, Wings4U and more.

Connect with me on LinkedIn here, and get in touch for a chat.