10 social media campaigns. Facebook, Twitter, Instagram, YouTube…
Muppets BuzzFeed quiz
When I was asked, on Friday, for a list of “cool social media campaigns”, the campaigns / stunts / content below were front-of-my-mind.
a) Quizzes. 8 of @BuzzFeed’s 10 biggest stories on Facebook last month were interactive quizzes. https://twitter.com/newswhip/status/436552048469737472/photo/1 Single page quizzes – which character are you etc… are very popular – get lots of social shares: http://www.buzzfeed.com/jenlewis/which-muppet-are-you
b) Physically hijack a big event to attract social media attention: Brit Awards stunt by Paddy Power leaves Daft Punk lookalikes looking plain daft http://www.thedrum.com/news/2014/02/20/paddy-power-daft-punk-lookalikes-are-just-pants
Use Twitter to hijack the attention around a big event – “real time” (“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.
c) Integrated campaigns: Samsung Answers Mystery Surrounding #WinnerTakesEarth http://www.samsung.com/sg/news/localnews/2013/samsung-answers-mystery-surrounding-winnertakesearth
d) Tap into social data to reveal a telling fact about audience. eg: TIME Can Predict Your Perfect Marriage Date http://techland.time.com/2014/02/10/facebook-marriage-date/
e) Create a moving video – 10 million shares You – A Declaration of Love by Schwarzkopf Nectra Color – YouTube http://www.youtube.com/watch?v=EOVJK3m1yZM
f) Remix videos, to inappropriate soundtracks: Meshuggah Mix of The Wolf of Wall Street http://www.youtube.com/watch?v=_ZtN5_dcVQo
g) Facebook / webcam app – put viewers into the show: Top Gear puts viewers in the driving seat via Facebook BBC show offers fans the chance to picture themselves as its Star in a Reasonably Priced Car alongside the Stig http://www.theguardian.com/media/2014/feb/10/bbc-top-gear-facebook-bbc-stig?CMP=twt_fd
h) Free stuff for mentions: Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store http://www.forbes.com/sites/erikamorphy/2014/02/09/marc-jacobs-trades-social-media-mentions-for-gifts-in-new-pop-up-store/