When I was asked, on Friday, for a list of “interesting social media campaigns”, I mentioned the campaigns / stunts / content below.

a) Quizzes.
8 of @BuzzFeed’s 10 biggest stories on Facebook last month were interactive quizzes.
https://twitter.com/newswhip/status/436552048469737472/photo/1
Single page quizzes – which character are you etc… are very popular – get lots of social shares:
http://www.buzzfeed.com/jenlewis/which-muppet-are-you

b) Physically hijack a big event to attract social media attention:
Brit Awards stunt by Paddy Power leaves Daft Punk lookalikes looking plain daft
http://www.thedrum.com/news/2014/02/20/paddy-power-daft-punk-lookalikes-are-just-pants

Use Twitter to hijack the attention around a big event – “real time”
(“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.

c) Integrated campaigns:
Samsung Answers Mystery Surrounding #WinnerTakesEarth
http://www.samsung.com/sg/news/localnews/2013/samsung-answers-mystery-surrounding-winnertakesearth

d) Tap into social data to reveal a telling fact about audience. eg:
TIME Can Predict Your Perfect Marriage Date
http://techland.time.com/2014/02/10/facebook-marriage-date/

e) Create a moving video – 10 million shares
You – A Declaration of Love by Schwarzkopf Nectra Color – YouTube
http://www.youtube.com/watch?v=EOVJK3m1yZM

f) Remix videos, to inappropriate soundtracks:
Meshuggah Mix of The Wolf of Wall Street
http://www.youtube.com/watch?v=_ZtN5_dcVQo

g) Facebook / webcam app – put viewers into the show:
Top Gear puts viewers in the driving seat via Facebook
BBC show offers fans the chance to picture themselves as its Star in a Reasonably Priced Car alongside the Stig
http://www.theguardian.com/media/2014/feb/10/bbc-top-gear-facebook-bbc-stig?CMP=twt_fd

h) Free stuff for mentions:
Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store
http://www.forbes.com/sites/erikamorphy/2014/02/09/marc-jacobs-trades-social-media-mentions-for-gifts-in-new-pop-up-store/

i) Mini Instagram episodes:

j) Someone’s tweeting every frame of Top Gun, one by one
http://www.breakingnews.ie/discover/someones-tweeting-every-frame-of-top-gun-one-by-one-623087.html