Grow your business with New Story Studio.

We improve your website, so that it delivers:

More leads. Increased sales.
Larger online audiences.

Contact us today

We are search engine optimisation (SEO) & website conversion optimisation rate (CRO) specialists

Home of the DM.O.M. & A.I.M. systems for SEO, web conversion & customer insight. London, UK

We’ve worked for

A lot of leading businesses, and their marketing agencies.

Coca Cola
Simpson Grierson
British Lion Eggs
GiffGaff mobile phone network
London Stonemasonry
GJE intellectual property law firm
Taylor Wessing
Worcestershire County Council
Gaggenau appliances
Oktra interior design
Zebra interior design
Helvar lighting
Heathrow airport
Spire Healthcare
Scholastic publishing
Tourism Ireland
Nice Label
Icrossing agency
Nexus PR agency
Wings4u content marketing agency
Havas Global communications group
Lime Creative boutique creative agency
Cheil UK Digital Marketing & Advertising Agency London
Quill ecommerce content production platform
Oliver In-House Agencies
Netcel Episerver Digital Agency
TMW Unlimited - Full Service Integrated Creative Agency
Draw Digital agency

About us

What we do

  • We turn your website into a customer-focused, hardworking sales representative that powers your business
  • Our upgrades ensure your website reaches relevant potential customers via search engines, and then engages and persuades via sophisticated content and conversion techniques
  • Websites that we’ve upgraded and optimised anticipate the requirements of, and build affinity with, potential customers.This leads to much higher conversion rates and better return on investment

How we do it

To improve your rankings in search & website conversion rate, we use our DM.O.M. system:

  • Data model. We build an evidence-based, data-driven model of customer behaviour (that your website visitors appreciate and search engines love!)
  • Optimise. Next we optimise your website, its tech, content, SEO, design, code etc, so that it aligns with your customers
  • Measure. Then we measure the results (new enquiries, increased visits from search engines etc) and use this data to further enhance the optimisation, creating a “virtuous circle”, a loop of positive feedback

Who we work for

  • Businesses & publications that offer high-value services and products (& their marketing / PR / ad agencies)
  • Clients where there is an obvious ROI argument for improved SEO & websites
  • E.g. Professional services, law, health, construction, B2B organisations and B2C publications etc

The results are… “transformational”!

  • E.g. 15X increase in the number of qualified leads for a specialist construction firm
  • E.g. 79% increase in relevant website visitors for a B2B members org
  • E.g.80% increase in website visitors for a B2C health campaign


The full DM.O.M. system SEO & CRO service is an ongoing, iterative process. It contains 3 steps:

  • Data model
  • Optimise
  • Measure

As some clients do not require the full package, we also offer elements from each step as separate services.

Optimisation system logos

Data model

Obtain insights into customer needs and behaviours.

  • Audience intent modelling (AIM)
  • Keyword research
  • Website auditing
  • Benchmarking
  • Competitive intelligence
  • Translation of model into digital & content strategy


Hands-on website improvement & transformation.

  • Search engine optimisation (SEO)
  • Conversion rate optimisation (CRO)
  • Content editing
  • Website redesigns
  • Web hosting
  • Website rebuilds (Inc. Drupal & WordPress)
  • Usability enhancements
  • Persuasion optimisation
  • Website management
  • Web security


Gain a deeper understanding of your marketing performance.

  • Analysis of web analytics
  • Custom reporting
  • Bespoke analytics dashboards
  • Website health checks
  • SEO health checks
  • Advice & insight

Ready to improve your business website?

Contact us today