What is inbound marketing, really?
Implemented correctly, inbound marketing can be a very cost effective way to bring in more business enquiries via content and search engines.
It uses strategy to get to synergy. To get the best results from your business website, to supercharge your SEO efforts, your business strategy, tech, design, research, data, SEO, CRO, messaging and content all has to work together. The whole is greater than the sum of its parts.
This systems thinking helps businesses to avoid “additive bias” in their marketing – when the outcome (the business goal) becomes obscured by the outputs (the isolated tactics).
To reach synergy we have to be strategic and work backwards from the goal you want to reach – not just add more pieces to the pile.
It’s a nuanced process, which is why we’ve developed our system, and offer to rebuild and maintain your website for you.
Find out more about the New Story Studio inbound marketing system.