Grow your business with New Story Studio.

We are search engine optimisation (SEO) & website conversion optimisation rate (CRO) specialists

Home of the DM.O.M. & A.I.M. systems for SEO, web conversion & customer insight. London, UK

• We turn your website into a customer-focused, hardworking sales representative that powers your business
• Our upgrades ensure your website reaches relevant potential customers via search engines, and then engages and persuades via sophisticated content and conversion techniques
• Websites that we’ve upgraded and optimised anticipate the requirements of, and build affinity with, potential customers.This leads to much higher conversion rates and better return on investment

To improve your rankings in search & website conversion rate, we use our DM.O.M. system:

• Data model. We build an evidence-based, data-driven model of customer behaviour (that your website visitors appreciate and search engines love!)
• Optimise. Next we optimise your website, its tech, content, SEO, design, code etc, so that it aligns with your customers
• Measure. Then we measure the results (new enquiries, increased visits from search engines etc) and use this data to further enhance the optimisation, creating a “virtuous circle”, a loop of positive feedback

• Businesses & publications that offer high-value services and products (& their marketing / PR / ad agencies)
• Clients where there is an obvious ROI argument for improved SEO & websites
• E.g. Professional services, law, health, construction, B2B organisations and B2C publications etc

• E.g. 15X increase in the number of qualified leads for a specialist construction firm
• E.g. 79% increase in relevant website visitors for a B2B members org
• E.g.80% increase in website visitors for a B2C health campaign

The full DM.O.M. system SEO & CRO service is an ongoing, iterative process. It contains 3 steps:

• Data model
• Optimise
• Measure

As some clients do not require the full package, we also offer elements from each step as separate services.

Obtain insights into customer needs and behaviours.

• Audience intent modelling (AIM)
• Keyword research
• Website auditing
• Benchmarking
• Competitive intelligence
• Translation of model into digital & content strategy

Hands-on website improvement & transformation.

• Search engine optimisation (SEO)
• Conversion rate optimisation (CRO)
• Content editing
• Website redesigns
• Web hosting
• Website rebuilds (Inc. Drupal & WordPress)
• Usability enhancements
• Persuasion optimisation
• Website management
• Web security

Gain a deeper understanding of your marketing performance.

• Analysis of web analytics
• Custom reporting
• Bespoke analytics dashboards
• Website health checks
• SEO health checks
• Advice & insight